PRIVACY POLICY
Last Updated: 16 June 2026
Dental Care London ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, book appointments, or receive treatment from us.
This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. WHO WE ARE
Dental Care London
18 St Mary’s Grove
Richmond
Surrey
TW9 1UY
United Kingdom
Email: smile@dentalcarelondon.co.uk
Phone: 020 3538 9449
We are the Data Controller for your personal data.
2. WHAT INFORMATION WE COLLECT
We may collect and process the following:
Personal Information:
- Full name
- Date of birth
- Address
- Telephone number
- Email address
Health Information (Special Category Data):
- Medical history
- Dental records
- Treatment notes
- X-rays
- Clinical photographs
- Allergy information
- Medication records
Website Usage Data:
- IP address
- Browser type
- Device type
- Cookies
- Website interaction data
Payment Information:
- Billing details
- Transaction records
3. HOW WE COLLECT YOUR INFORMATION
We collect information when you:
- Register as a patient
- Complete medical forms
- Book appointments
- Contact us
- Receive treatment
- Use our website
- Submit online enquiries
4. HOW WE USE YOUR INFORMATION
We use your personal information to:
- Provide dental treatment
- Maintain clinical records
- Arrange appointments
- Send reminders
- Process payments
- Respond to enquiries
- Improve our services
- Comply with legal and regulatory obligations
- Prevent fraud
5. LEGAL BASIS FOR PROCESSING
Under UK GDPR we rely on:
Article 6:
- Performance of a contract
- Legal obligation
- Legitimate interests
- Consent (where applicable)
Article 9 (Health Data):
- Provision of health care
- Medical diagnosis
- Health management
6. SHARING YOUR INFORMATION
We may share your data with:
- Dental laboratories
- Specialist referral clinics
- NHS bodies (where applicable)
- Regulators such as the General Dental Council (GDC)
- Payment providers
- IT and software providers
- Insurance companies (with consent)
We only share information where necessary and lawful.
7. DATA RETENTION
We retain dental records in line with UK legal and professional obligations.
Adult dental records are generally retained for at least 11 years.
Children’s records may be retained until age 25 or longer where legally required.
8. DATA SECURITY
We use appropriate technical and organisational measures to protect your data, including:
- Secure systems
- Access controls
- Encryption
- Staff confidentiality training
9. YOUR RIGHTS
Under UK GDPR you have the right to:
- Access your data
- Correct inaccurate data
- Request deletion (where lawful)
- Restrict processing
- Object to processing
- Request transfer of your data
- Withdraw consent
To exercise your rights, contact us.
10. COOKIES
Our website may use cookies and analytics tools to improve user experience.
You can manage cookies through your browser settings.
11. CHILDREN’S DATA
We collect and process children's personal data where necessary for dental treatment and with parental or guardian consent.
12. THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
13. COMPLAINTS
If you are unhappy with how we handle your data, please contact us first.
You also have the right to complain to:
Information Commissioner’s Office (ICO)
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Changes will be posted on our website.
15. CONTACT US
Dental Care London
18 St Mary’s Grove
Richmond
Surrey
TW9 1UY
United Kingdom
Email: smile@dentalcarelondon.co.uk
Phone: 020 3538 9449